Project Name : SWYFT
Task Scope : Identity design
Category : Commercial
Completion : Sep. 2024
The main tasks of the project included developing illustrations representing the five keywords chosen by the organizers—Music, Media, Food, Education, and Booths—along with a symbol logo that could be used for future festivals. According to the plan, I first set the direction for visualization: 1. Develop a main composition integrating the individual illustrations. 2. Express the festival's dynamism through design. After setting the direction, I developed the symbol logo first through meetings with the festival planning committee. Next, we proceeded with a photoshoot at the studio, setting up a model and mediums to symbolize each keyword. Based on the shot images, individual illustrations and the main composition were developed. Based on these developed elements, they were utilized across a total of 7 outcomes: the main poster, banner, street sky banner, booth name bands, brochures, nametags, and business cards.