Before setting the design concept, I underwent a process to prioritize what needed to be solved through the project. 1. Organize and visualize the brand story 2. Integrate brand elements First, I organized the brand story. Next, I conducted research on the category called Cafe, based on which I set the project direction. From the perspective of customers seeking out the brand: 1. Operating the brand through SNS 1-1. Producing content matching SNS sizes 1-2. Producing content through cameras 1-3. Maintaining the brand tone through setting photo styles 2. Brand integration through removal For [1], I considered it a characteristic of the Cafe category itself. Unless it's a roastery supplying coffee beans, they usually didn't have a separate website, so I judged customer touchpoints to only be map apps or SNS. Thus, I believed showing a [consistent image] on SNS was a crucial key to this project. For [2], I judged based on changeable scope. Since it wasn't a project with the volume to remodel the space itself, I thought the realistically expected effect of the project concentrated on online promotion. Therefore, I believed there shouldn't be a sense of disparity when a customer who saw online promotions actually visited the space. Thus, instead of emphasizing the changed brand through actively developing elements, starting with the constraint that the space remains maintained, I visualized focusing on the task of 'removing' so that the online promotions and other content wouldn't feel disparate from the physical space. Ultimately, I proceeded with designing 21 types spanning wordmark and symbol logos, posters, postcards, business cards, t-shirts, menus, to-go cups, and content.