I was in charge of the identity design for a Korean beef distribution brand with the slogan [meet via meat]. The conditions finalized in the planning stage were as follows: 1. Use high-saturation colors 2. Use distinct colors per product 3. Use design elements different from existing market directions. Since the target age group was set to those in their 20s-30s within the existing market and consequently taking a position setting product prices low, based on this, the visual direction was set as follows: 1. Actively develop brand elements 2. Develop brand elements with many curves and thickness 3. Setting keywords: 3-1. Curvy 3-2. Bold 3-3. Cheerful 3-4. Organized 3-5. Colorful. Based on these three directions, I designed 3 types of logo types, 16 packages, 2 types of business cards, 4 types of message cards, 3 types of handouts, 2 types of tapes, and 2 types of mobile layouts.