During the stage of defining the project's visual concept, I went through a process of defining direction with the phrase [Centering on Kodo's interior: Objects and textures within the space]. Given the nature of a to-go cup, visualization began with the finding that the design targets customers doing takeout rather than utilizing the shop's interior. Therefore, there was a challenge that the merits the shop possesses had to be recognizable externally through the to-go cup. I felt that the merit of the shop was the blend of a homey atmosphere and a cafe atmosphere. Based on this, visualization progressed by combining objects like plants, lighting, and furniture that could act as signature features within the shop, alongside traces of a home like torn door marks or air conditioner marks. Ultimately, by evenly placing elements across the full 360° surface, I intended for the to-go cup to function like a business card outside the shop.