I took charge of the word-type and symbol logo design for the gift wrap brand Goiigoii. Even with the same wrapping tools and methods, the fact that every wrap is unique depending on the person gifting it became an important concept for this project. For the symbol, although the brand name consists solely of repetitions of three letters [g, o, i], it was constructed so that each letter has a slight variation. Through this, I tried to express the feeling of earnestly making it by hand, folding the paper with bare hands, though a bit crooked and uneven. For the word-type, taking versatility into account from the crooked symbol, I constructed a balanced form.