I took charge of the wordtype and symbol design for the gift packaging brand Goi Goi. The core concept of this project was that even with the same packaging tools and methods, each packaging is unique depending on the person gifting it. For the symbol, though the brand name consists solely of repetitions of the three letters [g,o,i], it was composed so that each letter could have slight variations. Through this, I intended to portray the sense of manual hand-crafting, slightly uneven from folding paper by hand yet distinctly heartfelt. For the wordtype, I considered versatility alongside the slightly uneven symbol, structuring it in a balanced form.