Project Name : Sangmyung University 53rd Graduation Exhibition
Task Scope : Identity Design
Category : Commercial
Completion : Nov. 2025
I took charge of the identity design for the 53rd Graduation Exhibition of Sangmyung University's Life Arts Major held in November 2025. The core task was creating a visual interpretation of how two distinct majors, Furniture and Textile, could be presented equally within a single exhibition structure. As the two sub-majors possessed differing production methods and formative aesthetics, the goal was to integrate them into a unified system while clearly conveying their individual expertise and distinctiveness. Accordingly, the overall layout and vertical format were kept identical to visually secure their equal hierarchy. Simultaneously, the main visuals were designed with differing formal languages that reflected each major's materiality, formative rhythm, and patterned characteristics. This aimed to realize a composition where balance and differentiation coexist within one system. The developed identity system was then modularized so it could extend uniformly across various media like exhibition posters and brochures.







