Project Name : Subverted Anatomical Landscape ≪GAMMA≫
Task Scope : Identity Design
Category : Commercial
Completion : Jul. 2025
Following ≪β≫ in November 2024, this performance—the group's third production—was titled ≪GAMMA≫, encompassing two works of equal hierarchy within it. Because the shared concept between the two included works was <human desire and suffering>, the work proceeded under the premise that <the overall visual output should give off an eerie yet subtle impression>.
While establishing the concept, I considered it an appropriate direction to induce <subtle discomfort> in potential audiences, and judged that developing an intuitive image was necessary for this. If a complex image is used, the thought <what is this?> might occur before feeling discomfort. Consequently, I intended to create an image that immediately brings <blood> to mind upon viewing, while directing the endpoint of that gaze toward the outside of the poster. Specifically, by granting <movement = directionality>, I expressed <dynamic blood> rather than simply <static blood>, hoping that viewers could imagine the unseen starting point at the upper left based on the flowing downward movement.
Based on this <flowing movement>, I attempted to unify and express all visual materials.




















