Project Name : Waldensemble x SAL «APOLLO»
Task Scope : Identity Design
Category : Commercial
Completion : Jul. 2026
The visual design was developed based on Igor Stravinsky’s composition *Apollon musagète* and George Balanchine’s choreography. Centered on the theme "Origin and Variation," the objective was a modern reinterpretation of mythological elements, for which a form combining Apollo’s head with a harp was adopted as the key visual. This form was selected to avoid clichés associated with conventional classical iconography and to reinterpret the myth. By adopting the approach of the composer and choreographer—removing ornamentation to focus on structural essence—the core of the myth was embodied in the imagery. The formative principles of the key visual were then applied across detailed applications, including posters, leaflets, and mobile layouts, ensuring overall visual consistency.







